Maryland is located along the Eastern Seaboard of the U.S. Maryland has an estimated population of 6 million, making it the 19th most populous state in the country. Every decade, Maryland’s population increases by at least 7%. In terms of population growth, it ranks 22nd in the nation. Maryland ranked as the most diverse state on the East Coast and the third-most diverse state in the nation.
Baltimore has a population of over 612,000, making it the largest city in Maryland. Located 40 miles north of Washington, D.C., Baltimore is home to over 2.8 million people, which makes it an excellent place to advertise. With that said, Maryland residents spend a lot of time stuck in traffic. The state’s roads carry the highest traffic volume in the nation, and the commute lengths are the second longest in the U.S. Some of the busiest highways are I-95, I-68, I-70, and I-83. While this may be bad news for residents trying to get to work on time, this is good news for baltimore billboards.
Where Are the Best Places to Advertise in Baltimore?
- Baltimore’s most frequently visited attraction is the National Aquarium, housed in a stunning building overlooking the Inner harbor. Listed among the top three aquariums in the country, it welcomes more than 1 million guests each year.
- Many of Baltimore’s top attractions and popular things to do surround the Inner Harbor. Locals and visitors could spend several days in this area alone. A highlight is a collection of historic vessels docked here, all of them open for tours. One of the oldest is the three-masted sloop-of-war USS Constellation. Your Baltimore billboards are sure to get noticed in this bustling area.
- Oriole Park at Camden Yards is the official home of the Baltimore Orioles, the city’s Major League baseball team. The one-time railroad center is only two blocks from the birthplace of baseball’s most legendary hero, George Herman “Babe” Ruth. People come from far and wide to take a photo with Babe Ruth’s statue just outside the park, which is now a historical museum.
- Baltimore Washington International Thurgood Marshall Airport (BWI) is one of the three airports serving the Baltimore–Washington D.C. metropolitan area, along with Washington Dulles Airport and Ronald Reagan Washington Airport. Officials at BWI now say that nearly 19 million people flew through the airport this year alone, making it a prime location to place your Baltimore billboards.
- Notable universities in Maryland are Johns Hopkins University and the University of Maryland. Because they’re in such busy spots, billboards tend to have the highest number of views and impressions near these high-traffic areas compared to other methods of advertising.
Billboard Placement: Why Location is So Critical?
When deciding on the best location for your Baltimore billboards, there are many things to consider. Keep in mind the following factors when choosing a location for your next billboard.
Demographics
When deciding where to place your ideal billboard, consider the demographics of your target audience first, just as with any advertising and marketing campaign. You should target your message directly to the demographic that makes up most of your company’s customers. Knowing your target audience’s demographics, including age, gender, education, relationship status, and income level, is essential. You can use these details to decide where to place your billboard. Setting up a billboard along a busy interstate where commuters are frequently congested might be useful if you wish to reach college-educated adults with above-average incomes. Think about placing your billboard in the trendy part of town or near a college or university if you’re targeting young adults.
Traffic Count
In order to ensure that your advertising campaign and billboard reach as many people as possible, you should know the traffic counts on the roads where you plan to place your billboard.
In high-traffic areas, such as interstates with bad traffic or busy intersections with long wait times, people are more likely to spend at least a few seconds looking at your advertisement. State department of transportation websites often provides traffic counts for local roads and interstates.
Visibility
Choosing the right location is crucial for ensuring your advertisement reaches as many people as possible, so consider the alignment and height of your billboard. Land topography, obstructions like trees and power lines, and nearby buildings all affect how long a billboard is visible. Billboards should be placed within the driver’s line of sight at a clearly readable height.
Additionally, they should not be at odd angles that require the viewer to look in an uncomfortable or awkward direction.
Proximity
If you’re trying to encourage impulse purchases or you own a local business, the proximity of your billboard to your business can be extremely important. Putting your billboard three towns away wouldn’t make sense if your goal is to attract local customers. Companies seeking to increase their reach and reach new customers may choose to place billboards in areas where they can reach new types of customers. Having simple signs that identify your business’ location and distance away from drivers or pedestrians can be highly effective at driving traffic to your business.
