Building links is an absolute necessity if you want to improve the SEO visibility and rankings of your website and appear on the first page of search engine results! Link building is the only strategy that will increase the visibility of your website in the search engines, regardless of the sector in which you operate. Participating in these online digital marketing programs will provide you with the opportunity to increase your knowledge of link building as well as other digital marketing topics such as search engine optimization (SEO), social media, pay-per-click, conversion optimization, digital analytics, content, mobile, and email marketing.
1. Digital PR
The two most important parts of digital public relations are making assets that can be linked to and then telling relevant journalists and publications about those assets. If done right, this method of getting backlinks has the potential to be scalable.
Keep in mind, though, that to be successful, you’ll need to make things that publications will want to link to.
Some common examples include:
Data-driven studies
Guides and articles that are detailed and long
Graphics and information graphics
People will naturally use you as a source if the resource you make is complete, interesting, and correct.
The best part is that these links are put there editorially, which is what Google prefers.
2. Making new connections with resources
One of the easiest and most effective ways to get backlinks is to build links to other websites.
Resource pages are made up of lists of carefully chosen links (i.e., resources).
There is a page of resources for just about every topic you can think of.
3. Broken Link Building
Finding pages in your niche that have broken links and contacting their webmasters with resources that can be used to replace the broken links is how you build broken links.
4. Mentions of the brand that don’t include a link
There’s a chance that your website has been talked about somewhere else on the internet, like in an online newspaper, a podcast, or a review of a product.
It would be great if each of these mentions included a link to your website. On the other hand, this isn’t always true. By the way, this is why we say “unlinked brand mentions.”
Good things are happening because people are talking about you. You have now done half of what you set out to do. If your brand is already mentioned on the site, the owners may be willing to let you add a link.
5. Link Gap Analysis
One of the fastest ways to find places where you can add backlinks to your website is to do a link gap analysis.
This lets you find websites that link to your competitors but not to you (yet). You will have the chance to get high-quality backlinks, which could put you ahead of your competitors or even tie you with them.
If a website already links to more than one of your competitors, there is a good chance that it will also link to yours.
As long as you can tell them why it’s best for them to do so, of course.
6. The Process of Building Tall Buildings
The Skyscraper Technique is a way to build links based on a method that has been tried and tested:
Find content that has been linked to a lot and has been shared a lot.
Make the content you already have more valuable and share it with people who linked to the old version.
Why does the Skyscraper Technique work so well?
People are naturally drawn to things that are special in some way.
So, the goal is to make the “skyscraper” that is the tallest in your area. The content on your website should be so good that people will want to link to it instead of using another option.
7. Provide Testimonials
Customers often rely on reviews and recommendations from other customers when deciding what to buy.
But did you know that you can also get backlinks with the help of testimonials?
The operation is as follows:
Make a post for your blog that talks about some of the things or services you like the most. Then, you should send a message to the owners of the sites you mentioned.
They could share it on social media or link to it from their own website.
Or, if a website lets people leave reviews, you can get started quickly and easily by using that space.
8. Getting to Know Each Other Through Interviews
Interviews have always been a good way to get a good amount of attention from an audience. When an interview is well-thought-out and has questions that are important, it’s fun to read. You can add a link to your website to the interview that will be published. This not only increases your site’s visibility and rank, but it’s also one of the best ways to get quality backlinks. It’s also good for getting your brand out there.
9. Very high-quality content
In the past, a website’s content was what brought people there. Sign up for an advanced digital marketing course to learn what kind of content you should type. High-quality content on a website is what brings people there. But we have to be careful when choosing the right format for the information. Trying out different types of content formats can give your website more variety, which can lead to more traffic if you choose content formats that fit with your company and brand. This is one SEO strategy that has been around for a long time and still works.
10. Use infographics to help you.
In recent years, infographics have become one of the best ways to market something. Having well-thought-out and interesting visuals is a great way to get the attention of the consumer. Infographics are not only good for building backlinks, but they are also very good at getting people to visit your site. Infographics are easy to share, which is one of their many benefits. Even SEO services can be used to make and promote relevant infographics. If you don’t think infographics are right for your situation, you can show your point with charts and diagrams instead.
